You might think it’s a bit strange for a company who produces professional-quality video for companies to give advice on “do it yourself” video for HR. But employees, especially millennial employees, crave engagement, and HR departments are increasingly expected to communicate regularly with their workforce on both routine and critical issues. Videos can be a great way to communicate with employees and deepen engagement, but, really, should you create your own content? This article will consider the pros and cons of HR departments shooting their own employee communication videos – and you might be surprised!
Do you have an iPhone? Good news, you’re an amateur filmmaker. Gone are the days when you needed to buy dedicated camera equipment. That phone in your pocket can take high-definition video and can usually autocorrect for poor lighting. There are a number of simple things you can do to make those handheld videos look better. Try spending 30 minutes to create consistent lighting conditions throughout your set (or if outside, try to minimize glare from the sun). You can also use multiple iPhones to get different angles. Newer models even shoot video in 4K, though this resolution will consume a great deal of memory. Even these basic techniques can give your videos greater credibility but once you use editing software, the quality of your content improves exponentially.
Many amateur filmmakers use Apple’s iMovie, an incredibly powerful software platform that can make short films look fantastic. The software even allows you to start editing on your iPhone before finishing on a Mac. Once you start using iMovie, it makes sense to upgrade your other equipment to get the most out of the software. A good microphone will help capture high-quality audio, and a proper lighting rig goes a long way to make sure your subjects and set are appropriately lit. You can find royalty-free music on sites such as Premium Beat and Pond unless you intend to create your own. iMovie includes a large suite of editing tools such as time lapses, color correction and special effects. While these tools make your videos look great, it can take many months to fully understand how to use the software to its full potential.
Technology has evolved to the point that with limited skill, you can create a great looking employee video. With a little editing and touch-ups, homemade videos can be distributed throughout your organization. However, mission-critical communications require a professional touch. During periods of heightened tension such as union organizing, layoffs or restructuring, you want to make sure your video surgically communicates the right message to the right audience. You only get one shot in corporate communications, and mistakes can be quickly broadcast on national news and social media. Everyone wants to go viral, but not for the wrong reasons. The good news is that there the team at Projections can provide first-class employee communication videos when the stakes really matter. Projections specializes in labor relations and provides award-winning, highly effective corporate communication tools for onboarding, union organizing campaigns, benefits rollouts, changes (such as facility closings or corporate restructuring), and especially for training and educating your workforce.
A great way to deepen employee engagement is first-class videos, websites and e-learning. Showing your team members that you value their ongoing education is vital for morale and employee retention – not to mention your reputation as an employer of choice. The equipment needed to create quality videos is increasingly affordable, and there are a number of software tools to make your videos look more professional. For routine communications, creating your own videos is probably fine. For critical communications with your broader workforce, such as union avoidance, look to a professional that specializes in corporate communications to ensure your videos are focused enough to convey the right message to the right audience when it really matters.
Since 1979, the Projections team has been helping companies across North America build a culture of engagement that increases productivity. In becoming an employer of choice, our clients find they have a decreased risk of third-party involvement, allowing them to focus on their company's success.