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Union Campaign Communication
In recent years, we’ve spent a lot of energy thinking about the upcoming generations of employees – but while we’ve been adapting our recruiting strategies to better serve these younger workers, unions have been adapting their organizing strategies, to better appeal to them. These new union social media tactics engage employees in social media spaces and are carried out by a new generation of organizers who understand digital tactics as well as social media algorithms. Today, we talk with Daniel Schwartz, a Partner at Shipman & Goodwin. He is also the creator of the Connecticut Employment Law Blog. Here, he explains:
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As a creative, persuasive communications professional with extensive experience guiding projects from concept through completion Jacqui has produced custom communications for some of the world's best known brands. Producing ProjectHR has been one of her favorite ways to engage and delight HR and Labor Relations professionals!