Episode 1.30: What is Corporate Social Responsibility? It's been part of our working landscape since the mid-twentieth century, but in recent years, these initiatives have quickly gained momentum, in response, in part, to the acceleration of climate change and other crises across the globe. On this episode of ProjectHR, Susan McPherson will explain why being socially responsible is part of a company's survival in today's economy. Here, you'll learn:
• A brief history of corporate philanthropy;
• The four types of corporate responsibility;
• How companies benefit from being socially responsible; and
• The shifts in technology, public mindset and current events that have positioned CSR as a critical part of a company's brand.
Susan McPherson
Corporate Responsibility Expert
“A company must do more than seek strong profit margins for its success. Being socially responsible is part of survival in today's economy.”
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