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The Rising Momentum of Corporate Social Responsibility (Guest: Susan McPherson)

Corporate Social Responsibility

Episode 1.30: What is Corporate Social Responsibility? It's been part of our working landscape since the mid-twentieth century, but in recent years, these initiatives have quickly gained momentum, in response, in part, to the acceleration of climate change and other crises across the globe. On this episode of ProjectHR, Susan McPherson will explain why being socially responsible is part of a company's survival in today's economy. Here, you'll learn:

• A brief history of corporate philanthropy;

• The four types of corporate responsibility;

• How companies benefit from being socially responsible; and

• The shifts in technology, public mindset and current events that have positioned CSR as a critical part of a company's brand.

Corporate Social Responsibility

Susan McPherson

   Corporate Responsibility Expert

“A company must do more than seek strong profit margins for its success. Being socially responsible is part of survival in today's economy.”


 

Corporate Social Responsibility

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About the Author Jacqueline Gregory

As a creative, persuasive communications professional with extensive experience guiding projects from concept through completion Jacqui has produced custom communications for some of the world's best known brands. Producing ProjectHR has been one of her favorite ways to engage and delight HR and Labor Relations professionals!

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