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Tagged with: Authentic Leadership,
Stories connect us and engage us. We’re drawn to them, in a way we never could be to simple “copy” or “content”, because stories feel innately authentic and ultimately more human. This is the idea behind the concept of Brand Storytelling – crafting a narrative that connects you with your customers and employees on the basis of shared values. Our guest today is author and global thought leader Gabrielle Dolan. Her latest book is Magnetic Stories: Connect with Customers and Engage with Employees with Brand Storytelling, and here, she explains:
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Thanks for tuning into this week’s episode of ProjectHR. If the information in our weekly conversations and interviews have helped you in your business journey, please head over to wherever you get your podcasts and subscribe to the show. We'd also love it if you left us a five-star review! Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing professionals just like you!
As a creative, persuasive communications professional with extensive experience guiding projects from concept through completion Jacqui has produced custom communications for some of the world's best known brands. Producing ProjectHR has been one of her favorite ways to engage and delight HR and Labor Relations professionals!