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Tagged with: Employer of Choice
What makes an employer brand? Everyone talks about it, but in truth, many are still uncertain about what it involves. And those who do understand it often choose to create an employer brand that presents candidates with a picture-perfect, photoshopped image of what it’s like to work for a company, when what candidates really need is a black and white candid pic, showing all the flaws. That’s the idea behind Bryan Adams’ latest book, Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging. Bryan joins us as today's guest, and here, he explains:
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