How To Engage Your Employees Digitally

Workbook for Digital Communication With Employees

Does your company's digital presence reflect everything your company stands for? This may sound like a tall order, but with our master-level 5-step plan you'll build an engaged digital culture for your organization - even if you aren't a social media wizard.


About This Guide

Imagine creating an online culture that gives you the confidence of an engaged employee base, being seen as an employer of choice in your industry, and creating a group of employee advocates that naturally promote your company’s best attributes. All of this comes from creating an online experience that engages, informs and delights your employees.

With this guide you'll learn:

  • Why your Brandscript is crucial for your online culture
  • All about the employee engagement journey
  • How to establish goals for your online culture
  • How to define your employee persona
  • The keys to maintaining a consistent voice online
  • Why transparency is a good thing and how you can see it in a completely different light
  • The exact metrics you need to measure and review on a daily, weekly, and monthly basis

All in all, this comprehensive workshop will take you from where you are today to where you company wants to go to engage employees digitally.

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About the Author Walter Orechwa

Walter is IRI's Director of Digital Solutions and founder of UnionProof & A Better Leader. As the creator of Union Proof Certification, Walter provides expert advice, highly effective employee communication resources and ongoing learning opportunities for Human Resources and Labor Relations professionals.