On July 5, 1994, in Seattle, Washington, Amazon (or Cadabra, as it was known then) was founded. Apple Inc. was experimenting with consumer-targeted technology, like digital cameras, video consoles and portable CD players, 845 miles away in Cupertino, California. Both companies were struggling. Apple’s market share was declining as Microsoft’s growth showed no signs of abating. Amazon was just an upstart, a small online bookstore in the days when the majority of the population didn’t even know what the Internet was.
Within a few years, Steve Jobs and Jeff Bezos would reverse the fortunes of their respective brands and transform communications. Both companies have changed the way you converse with friends, family, colleagues and clients over the last two decades, but in very different ways.
The world’s most valuable brand has had a massive impact on communication. Doctors use iPhones to diagnose patients, iPads teach children math, and students use Apple Watches to email assignments to college professors. Today, you can make a sales presentation from another continent via Skype, FaceTime your clients, or upload marketing images to Instagram in seconds. Steve Jobs didn’t invent the text message, but Apple’s iOS software introduced predictive messaging and spell checking to the masses, making virtual connections less of a chore.
Launched in 2010, Siri set the blueprint for digital communication, allowing you to email or text clients using voice commands. Jobs’ investment in Pixar turned the independent company into a blockbuster-producing powerhouse, with contemporary classics like “Toy Story” and “A Bug’s Life” redefining the limits of computer animation.
From same-day delivery to the Fire Phone, Amazon has changed the means and the speed in which you receive information. The Kindle shattered the publishing status quo, giving readers access to an ever-expanding catalog of digital content. Bezos’ 2013 acquisition of the Washington Post spearheaded a new direction for the 138-year-old publication. With a greater emphasis on web content, Bezos has influenced the collective discourse for Post readers. New blogs like PostEverything and Morning Mix present the day’s news and business headlines in digestible chunks, while an online community commenting system showcases a wider spectrum of opinions on hot button issues. So far, it looks promising. The Post’s online numbers are up, and there’s been a noticeable shift towards digital innovation.
Here at Projections, we’re changing communications too – for companies and their employees. Ready to re-purpose what you already know works? With the Projections team, you’ll get a whole new take on how to connect with your employees more effectively. If you’re ready to rethink the resources and delivery of your employee communications, we can help you build the strongest workforce in your industry. Think powerful online video, highly engaging social media tools, interactive websites and Elearning tools that are proven to boost productivity and the bottom line. Take on a new and inspired approach and reap the benefits of innovative tools for communicating with employees.
Since 1979, the Projections team has been helping companies across North America build a culture of engagement that increases productivity. In becoming an employer of choice, our clients find they have a decreased risk of third-party involvement, allowing them to focus on their company's success.