Union In A Pocket: How Mobile Tech Decentralized Unions

Union Organizing Mobile DevicesEmployees rely on their companies for the support necessary to make their employment mutually beneficial. As part of your company’s labor team or human resources staff , you’ve no doubt witnessed technology change your industry, creating greater productivity and efficiency through mobile communication platforms and data-driven automation. Unions have harnessed the same technology to communicate and proliferate, enabling members to influence opinions and gather remotely wherever an internet connection is available.

The rise of smartphone technology means that according to Pew Research, nearly two-thirds of Americans now own some type of mobile device. Apps designed to facilitate easy group communication give union organizers access to your employees with just a few swipes of the touchscreen. Employers now need to take note, and take advantage of mobile tech, furnishing employees with communication apps, e-learning tools and mobile-responsive employee sites online.

Unions Decentralize Using Mobile Tech

Prior to the mobile revolution, unions had to overcome obstacles to legally meet. Specifically, union organizers are not normally permitted to gather on company property. As such, organizers just a decade ago had greater difficulty arranging meetings, disseminating information about the organizing drive, and of course, getting authorization cards signed. To avoid these restrictions, big unions, including the Communication Workers of America and the International Association of Machinists, adopted mobile app technology.

Your employees can now easily download free apps that allow the union to rapidly spread news directly into the pockets of potential and current members. In addition to press releases and news updates, members can access videos, share on social media and even sign union authorization cards, remotely. These represent powerful communication and education tools that facilitate growth and outreach on behalf of leaders and organizers.

Without knowledge of these types of union activities, you have no way of defending yourself against underground campaigns that rely on slick smartphone apps. Unlike previous methods of organization, employees don’t even have to meet face-to-face with organizers – or each other –  to before affecting the future of the entire company.

Good News: You Have Access to the Same Tools

The best way to prevent online card signing campaigns is through the judicious use of the same technology that has created decentralized unions. Thousands of companies have now begun utilizing mobile-responsive employee sites for better employee communication, education and engagement.

Old methods of employee relations, such as annual performance reviews, have given way to modern versions of feedback that provide more regular engagement  and focus instead on building the skills and teamwork amongst all employees. When employees are actively participating and have a say in workplace productivity, unions are made unnecessary due to the harmonious communication that already exists.

Put The Right Info Right Into Their Hands

Create a union-proof culture by driving positive employee relations through easy access to information via mobile devices. Providing educational materials to employees that include interactive calculators, online quizzes, regular news updates and important company information enriches the skills and experience of all employees. As they utilize the tools you build to achieve personal career and income goals, job satisfaction rises considerably, creating the type of mutually beneficial environment in which companies and their employees thrive.

About the Author Jennifer Orechwa

In over 25 years of helping companies connect with their employees, Jennifer has gained a unique perspective on what it takes to build a culture of engagement. By blending a deep understanding of labor and employee relations with powerful digital marketing knowledge, Jennifer has helped thousands of companies achieve behavioral change at a cultural level.

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