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Positive Employee Relations
It's often been said that "teamwork makes the dream work" but, is there a way to actually quantify the impact that achieving team goals can have on your organization? Goal setting, when done correctly, can help you measure organizational success. The impact that one team member alone can have when achieving goals simply doesn't compare to the significant progress that a whole team can make when they are working together. We'll cover the importance of setting team goals, along with some examples of team goals and the profound impact they can have on your organization as a whole.
First, we'll start with how you can set team goals. This really applies to any goal setting methodology, but the idea starts with setting what's called a SMART goal. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. We've covered this in-depth in a previous blog post, so here are the basics to setting smart goals.
Applying the SMART goal framework can help you with the team goal setting process. You can set individual team members up for success while also tracking the team's performance.
It's easy to set team goals in a broad sense, and it becomes a bit more complicated when you apply the SMART framework to group goal setting. For example, "increase customer retention" is one of the most common of examples of team goals, but it is not specific and doesn't provide a way to measure progress. "Increase customer retention by 10% by December of 2022" is specific, measurable, and timely. Following are some other team goals that can be adapted into most organizations:
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Setting group goals will vary dependent upon your unique business strategy, company's objectives, and the key results you wish to see in your organization. You can help your teams set achievable goals and make sure the team understands how important their individual performance and contributions are throughout the whole process. A team goal is achieved with collaboration, communication, and a successful way of tracking progress.
Team goal setting is such an important way to inspire higher performance, increase employee engagement, all while working to meet company objectives. Achieving individual goals help increase individual employee satisfaction, and when team members work together, achieving team goals multiplies those positive impacts. When a team works together setting goals, it promotes communication, collaboration, the ability to give/receive regular feedback, and learn new skills. A team leader may emerge out of an employee who was previously not confident or comfortable enough to take the lead on a project or spearhead a new campaign.
Each team member gets to see how their work ties into the team objective, and how their overall success contributes to business goals as a whole. Employees who feel a greater sense of workplace belonging feel more comfortable speaking up, sharing ideas, and collaborating with those around them.
Consider some of these recent statistics, found by Zippia, surrounding teamwork, collaboration, and its impact on company goals:
A U.S. workplace survey conducted by Gensler also showed that over 52% of those surveyed shared that their job is reliant on in-person collaboration with others. Furthermore, more than 33% of HR officers surveyed, in a study published by Accountemps, felt that "improper collaboration and communication" are what have the biggest impact on low employee morale.
Range, a platform that helps remote and hybrid teams connect and collaborate with one another, shares these four simple tips for tracking progress of team goals:
It may seem like a daunting task, but it doesn't have to be complicated. Allow team members to provide feedback and set their own goals along the way that contribute to the group goals.
As you can see, it's imperative to set the right goals for your organization's needs and make sure each employee understands how their contributions impact the business, and in what way. Show specific examples of the influence that each team's work has on overall business success. Ensure your leaders have the skills they need to connect with each team, and that your employees know how valuable their voices and unique strengths are.
Every organization faces its own set of challenges and needs a unique strategy for improving positive employee relations and maintaining engagement. If you need help when it comes to goal setting, we're here to help! Click here to learn more.
With over 25 years in the industry, and now as IRI's Director of Business Development, Jennifer has gained a unique perspective on what it takes to build a culture of engagement. By blending a deep understanding of labor and employee relations with powerful digital marketing knowledge, Jennifer has helped thousands of companies achieve behavioral change at a cultural level.