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Category Archives for Corporate Social Media

Corporate Social Media Policies

Updating Your Corporate Social Media Policy (Guest: Bob Oberstein)

On this episode of ProjectHR, Bob Oberstein discusses the need to update corporate social media policies and communicate them to employees.

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Remain Union-Free

Remain Union-Free by Using Social Media

Employees join unions because they believe there is a lack of respectful communication between them and their employer. Sometimes there is a lack of community in the workplace, making it easy for an outside union to come in and represent employees. Unions are using social media to remain union-free and to build a community with […]

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Twitter for HR

To Tweet or Not To Tweet: Twitter for HR Pros

Twitter for HR. Seems like something we should have already conquered, but the truth is, knowing exactly which 280 characters will attract the best talent to our organizations is a tall order. Today’s job seeker can afford to be highly selective. Those with exceptional skills are often looking for a new position while continuing in […]

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3 Reasons You Should Be Using Social Media for Recruiting

With all of the online options available to job seekers today, human resources departments have to be strategic when posting available positions. Recruiters often think to look for candidates on employment sites, their own company websites and even local community job boards, and up to 70% of recruiters are now utilizing social media. So why […]

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social media employees

Why Great Social Media Video is Gold for Your Employees

Social media is no longer optional if you want to engage your employees and build your employer brand. Mobile devices are a primary source of information and communication for most Americans, and platforms like Facebook and Twitter are central to the mobile lifestyle. In short, if you aren’t on social media and you don’t have […]

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Gen Z Employees

They’re Here! Time to Recognize Gen Z Employees

Introducing the new workforce: Gen Z (aka iGeneration)! By the year 2020, this youngest generation of workers, Gen Z employees, will account for 20 percent of the workforce. Born during or after 1995, the eldest are 23 years old and are already working side-by-side with four other generations: millennials (Gen Y), Gen X, baby boomers […]

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The Social Side of Employee Communication

Employee engagement is a persistent problem for organizations around the world for many reasons. They include increasing use of remote workers, technology that makes interpersonal communication less personal, generational differences in work expectations and communication styles, the inability to clearly separate work and personal lives, poor leadership skills and employees feeling undervalued. The Social Mindset […]

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Facebook Live for Employee Communication

How to Use Facebook Live to Connect with Employees

Facebook Live is already being utilized as a powerful marketing tool that connects customers with brands and services. But as people become comfortable with it, more and more businesses are now using the live video streaming service for their internal communications. Rather than hold extensive meetings that take staff away from their duties, these companies […]

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11 Examples of How Great Social Media Sets Employers Apart

Forging meaningful connections via social media is a goal of most people. It’s not just individuals though; about 50 percent of large companies and 75 percent of small businesses use social media. Here are a few examples of how companies excel in using social media: Best Buy’s Blue Shirt Nation (BSN): This is a community […]

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3 Ways to use Google to know what’s REALLY going on at your company

In the past, monitoring the reputation of your company was more of a word-of-mouth process. In addition, you could look at your BBB rating, scan the newspapers, and, more recently, run a Google search for the company name. However, none of these actions can give you an accurate picture of how the public and other […]

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