Build Employee Engagement with the Corporate Culture

In a business climate of greater corporate transparency, increased use of communications technology, and a renewed focus on corporate culture; the active engagement of employees has taken center stage. It seems as if every organization has realized the value of true employee engagement and the positive impact it can have on performance, productivity, and profitability.

blog101415How Important is Employee Engagement?

The Deloitte University Global Human Capital Trends 2015 study indicated that “87 percent of organizations view culture and engagement as one of their top challenges.” Yet, the Gallup State of the Global Workplace report indicates that “Only 13% of employees worldwide are engaged at work.” This movement will continue to expand as more companies take note of engagement levels between the four walls of their own organizational successes.

3 Tips for Improving Employee Engagement to Achieve Corporate Objectives

The good news is that any business can tap into the one thing that helps them to stand out from others to build engagement, based on the unique corporate culture. Here are some recommended methods of increasing employee engagement levels to promote company objectives.

  1. Start at the top of the Organization

    While many human resources believe that employee engagement begins with the bottom layers of the organization, the opposite is actually true. Engagement efforts should always start at the top of the organization, with leaders who are willing to demonstrate active engagement and corporate culture building. An Entrepreneur Magazine article detailed a Harvard Business Review study that indicated when” leaders model the desired behavior, employees are 55 percent more engaged.”

  2. Open up the Lines of Communication

    With the advent of corporate review sites that increase transparency for all organizations, the need for a more open style of communication is vital to active engagement. Give employees a voice to express their ideas and concerns, but maintaining an internal communication system can provide greater engagement levels. A corporate culture that values employee communication generates positive interactions between leaders and others.

  3. Give Employees What They Want

    Employees are more engaged in the corporate culture when they are satisfied with the salary, benefits, and perks their employer offers. Provide above-average starting salaries and opportunities to advance. Give employees flexible work schedules and a positive work environment where they can thrive. Make respect and accountability two core values of your workplace.

By following the above tips, you can harness the power of your corporate culture to produce even greater employee engagement levels.

About the Author Chris Craddock

As the leader of Projections' production team, Chris loves to inspire others to perform at the highest levels! From the most challenging leadership opportunities to brainstorming the latest topics leaders want to learn about, Chris provides clear direction and vision.

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